Marcus Schroeder plans to start Two Car Brewing Company, a microbrewery operating out of his garage, to address the lack of craft beer options in Florida. Two Car Brewing will initially serve local restaurants before expanding. It will target the 5% craft beer market rather than the 95% mass-produced beer market. Competitors include Tampa Bay Brewing Company, Dunedin Brewery, and Cigar City Brewing Company. The business model involves providing restaurant choices and focusing on quality over mass production to succeed in the craft beer industry. Milestones include raising capital, incorporating, beginning brewing and marketing, and establishing sales.
Dented Brick Distillery is a 14,000 square foot distilled spirits plant, scalable to 178,000 annual cases sales capacity. The distillery presently produces 7 rum products, 5 rated over 90 points, and all with competition wins and medals including our Well Rum. Our Jan Stephenson Pineapple Flavored Rum rated at 94.Here are some others:
Jan Stephenson Pineapple Flavored Rum has brilliant golden amber color. Aromas of burnt sugar and coffee bean, lit candle, singed fruit cake, and fennel with a satiny, vibrant, fruity sweet medium body and an interesting, long iron grilled pineapple with mesquite honey, cream and fruit punch sodas, and hint of licorice finish. A fantastic pineapple rum with rich, complex flavors that perfectly bridges the fun and the serious. 94 – The Beverage Tasting Institute 2018 Best Flavored Rum
http://www.tastings.com/Spirits-Review/Jan-Stephenson-Pineapple-Rum-USA-07-01-2018.aspx
Jan Stephenson Mango Flavored Rum goes deep on the nose. Molasses kisses overripe Pineapple as a hint of dates and figs comes into play. The palate feel is spiced with white pepper and brown-sugared tropical fruit. 91 – Meredith May, The Tasting Panel June 2018
Jan Stephenson Passion Fruit Flavored Rum is a bit more light-hearted than its Mango sibling. The nose offers sweet – and authentic – guava and papaya notes warmed by a sunshiny tangerine addition. The palate reins in blackstrap molasses and gardenia with a finish that trends tropical. 91 - Meredith May, The Tasting Panel June 2018
Antelope Island Rum is an American white rum that offers aromas of Himalayan salt, vanilla, lime, and pineapple. The round, buoyant palate is dotted with salty notes of apricot, Asian pear, and butterscotch toffee, while the finish is long and luxurious. 92- Meredith May, The Tasting Panel June 2018
Antelope Island Red Rum has scents of black tea, dates, and orange peel with a hint of blackstrap molasses. The palate delves deep with black pepper, black olive, and anise. At 90 proof, the heat is tempered with sweeter notes of cedar and tangerine zest. 92- Meredith May, The Tasting Panel June 2018
We have been winning awards, competitions, and gaining high ratings since July 2016 with a 92 rating for Antelope Island Rum from the Got Rum? Publication. Dented Brick is serious about producing high quality rums and selling these rums nationally to consumers at best value pricing.
2. Two Car Brewing Company When was the last time you enjoyed a locally brewed craft beer? The Problem: Florida has a awful selection of microbrewed beers compared to other areas of the US. The Facts: Florida ranks #41 nationwide in the number of breweries per capita.
3. Two Car Brewing Company WE MAKE GREAT BEER! The Solution: Start a small microbrewery in the my garage (two-car) that will provide an alternative to the mass-produced beer commonly available at local restaurants. Two Car Brewery will begin by serving a handful of local restaurants, but has a powerful growth strategy to become a full scale microbrewery.
4. Two Car Brewing Company The Industry Dogfish Head Brewery produced 74,600 barrels of beer and earned $28 million in revenue in 2009. Dogfish Head only produces 0.0002% of the world’s beer. The beer industry is HUGE!
5. Two Car Brewing Company Target Market Two Car will initially target local craft beer drinkers Craft beer currently accounts for approximately 5% of the beer sold in the US. Two Car Brewing Company will not target the “light lager” beer market. Huge, multinational corporations currently control 95% of this market.
6. Two Car Brewing Company Top 3 Competitors Tampa Bay Brewing Company Dunedin Brewery Cigar City Brewing Company
7. Two Car Brewing Company Business Model Provide an alternative for local restaurants who want to deliver choice to their customers. Focus on product quality to compete in the craft beer market, not the mass beer market. Start small and manage growth responsibly to keep equipment and production costs in line with sales revenues.
13. Two Car Brewing Company Milestones Raise capital from family and personal savings Incorporate and acquire business licenses Begin brewing and marketing Establish sales Call to Action Involve customer base in brew days and beer education Expand social networking to increase brand exposure Ask faithful customers to “spread the word”